I’m a freelance writer, editor and content marketing specialist with category expertise in beauty, health, design and lifestyle content. I work with publications, brands and agencies to create content that converts readers into loyal communities.
I’ve been writing professionally for more than 25 years and have owned my own freelance writing business for almost 20. My entrepreneurial spirit results in an approach that’s flexible, solutions-focused and very hands-on. My career began in magazines and I still love contributing to print and online publications – you’ll find my writing in The Sydney Morning Herald, Australian Financial Review, Vogue, Harper’s Bazaar, Beauty Independent, Women’s Health, Australian Women’s Weekly and other media.
For more than a decade, I’ve also been a content marketer and copywriter for cosmetics and lifestyle brands, ranging from multinationals to indie start-ups. Some of the amazing companies I’ve enjoyed working with include The National Trust (NSW), Coles, Myer, David Jones, LUMIRA fragrances and Ego Pharmaceuticals.
Inspired copy is an essential part of your brand identity, capturing your essence and conveying your personality. Whether on your website, customer EDMs and packaging, or as part of a content marketing strategy, beautifully written and edited copy attracts the right audience and helps them feel connected to you.
My background in content marketing, combined with strong editorial skills, means that I enjoy bringing flair and an engaging approach to every project. Let me elevate your brand through the power of words.
